Wendy's Our Beef Is Way Too Cool You Don't Have to Bring Them Into This Just Because You Forgot
Wendy'south shows how to handle beef with Twitter troll
Information technology's conventional wisdom never to feed an Internet troll, but Wendy'south (WEN) decision to serve upwards a heaping dose of humour to an online heckler is turning that rule upside downwardly.
The restaurant chain is now an unlikely social media star after getting into a beef with a Twitter user who used the proper name "Thuggy-D." Thuggy-D took issue with a Wendy'southward tweet touting the concatenation'due south "never frozen" pledge. Wendy's responded with a message that included a photo of a burger and drink on a tray, writing, "Our beef is way as well cool always to exist frozen," followed past a smile emoji with sunglasses.
Thuggy-D was having none of information technology.
"Your beef is frozen and we all know it," the Twitter user wrote. "Y'all know we laugh at your slogan 'fresh, never frozen' correct? Similar you're really a joke."
Wendy's initially follow the tweet with a fairly generic response, telling Thuggy-D that they were "sorry to hear y'all retrieve that." Only Thuggy-D wasn't going to let it go, questioning whether Wendy's delivers its beefiness "raw on a hot truck." That's when Wendy'southward took the gloves off.
"Where do you lot store cold things that aren't frozen?" Wendy's hinted, trying to give Thuggy-D some insight into its meat storage techniques.
"Y'all should surrender," Thuggy-D responded. "McDonalds got you guys beat with the dope ass breakfast."
Wendy'south came back with its final blow, a takedown that prompted social media fans to cheer on its scrappy response.
"You don't have to bring them into this but because you forgot refrigerators existed for a second there," Wendy'due south wrote dorsum.
Wendy's fans and social media onlookers have cheered the fast-food chain for its wit and willingness to drop the usual "client is always right" rhetoric that nearly corporations use online.
"Whoever your social media expert was, they need a heighten. They burned that guy so hard," one Twitter user wrote.
Wendy's didn't immediately render a request for comment.
The fast-food chain isn't the first visitor to use a little snark over social media, although it'south easy to see why most consumer-focused companies generally shy away from humour, since the list of missteps is long and ugly. Have US Airways' 2014 response to a client who was angry about sitting on the tarmac for an hour. The airline's response? A tweet including a pornographic epitome. The airline apologized and took down the tweet.
Wendy's besides slipped this week when it tweeted an image of Pepe the frog, which has become associated with racist and anti-Semitic rhetoric, with the cherry-red pigtails of Wendy's mascot. The company quickly deleted the tweet, saying that its community managing director wasn't enlightened of the symbol's connotation.
Nevertheless, Wendy's doesn't seem to be done with the humor. When one Twitter user wrote, "Is it true that Wendy's will e'er be the little brother to McDonalds?," Wendy's had a ready reply.
Wendy's replied, "Lmao that'south beautiful."
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Source: https://www.cbsnews.com/news/wendys-shows-how-to-handle-a-beef-with-twitter-troll/
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