Where Can I Shop for Ladies Undergarment Fitting

Clovia Crafting #Underfashion.
Trusted Brand of over 3 Million women!

Segregating the Finest Lingerie & Skincare Products, Always!

Clovia is now the trusted Lingerie, Sleepwear, Loungewear, Activewear, Shapewear & Personal Care brand of over 30Lc urban millennial Indian women. Clovia took the task to understand India and its fits by offering solution-based premium innerwear for Indian women who have been stuck with vanilla & one-size-fits-all undergarments options for generations. If with our fits, style, comfort and fashion, we are able to add a little joy to a woman's innerwear experience and let her begin her day right, we think our job is DONE!

Clovia initially started with lingerie but is now expanding to products catering to women hygiene and personal care. After extensive research and survey, our innovation team found ayurvedic solutions to the topmost problems and curated a range of skincare, haircare and body care products and named it Clovia Botaniqa. The genesis of Clovia Botaniqa to provide solution-based products and the very existence of Clovia Botaniqa is to make the experience of coping with lifestyle problems for every woman a tad bit easier and happier. Clovia Botaniqa is a range curated for modern age women and new moms. It has a wide range of face wash, face creams, body washes, body butter, hair oil, shampoo and conditioner, face serums, carrier oils and essential oils. This line of products is enriched with plant-based ayurvedic ingredients and is free of paraben, toxins and sulphate. Made in India, Clovia Botaniqa is a cruelty-free brand.

Our Clovia Collection

Bras

Push-Up Bras: Push-Up Bras are a great way to give a gentle lift to your cleavage and to achieve the appearance of a bigger cup size. It makes the breast look rounder and fuller.
T-Shirt Bra: T-shirt Bra is a seamless, padded bra option that helps protect modesty. It can be worn on a regular basis under body-hugging outfits for a rounder silhouette minus the nipple show.
Bralettes: Bralettes is the new age bra trend that has garnered a lot of attention. While it provides low to medium support, it looks very fashionable. These longline bralettes are available in both padded & non-padded options.
Non-Padded Bra: Non-Padded Bra is the epitome of comfort and is the most preferred choice of Indian women for everyday wear. It is usually designed with double-layered cups to protect modesty.
Balconette Bra: Balconette Bra has demi coverage cups and wide-set straps that are perfect for deep square necklines or for outfits that have a wider neckline.
Full Figure Bras: Non-Padded Bra is the epitome of comfort and is the most preferred choice of Indian women for everyday wear. It is usually designed with double-layered cups to protect modesty.
Strapless Bra: Strapless Bra is a great pick for tricky clothes like off-shoulder, tube, cold shoulder, bardot, etc. They usually come with a pair of detachable straps to convert the bra into a regular bra too. It is designed with silicon taping on the inner side to ensure the bra stays put.

Panties

Hipster Panties: Hipster Panties are essentially an everyday brief with medium coverage that's comfortable yet chic looking.
Bikini Panties: Bikini Panties have a modest back coverage and are a comfortable piece of lingerie that's stylish as well.
Thongs: Thongs work best under fitted clothes, it has no rear coverage which is the perfect way to get rid of visible panty lines.
Boyshorts: Boyshorts feature longer leg openings that cover the inner thighs and prevent chafing. They offer full rear coverage and can be worn under short skirts & dresses.

Bridal Collection

Bridal Bras: Bridal Bras are crafted with exquisite fabric and designer styles that are apt for the occasion.
Babydoll: Babydoll is also known as chemise and this one-piece nightwear style is apt for the new brides. It is often crafted from eye-pleasing fabrics like smooth satin, pretty laces or see-through powernet.

Maternity Collection

Maternity Bras: Maternity Bras Maternity Bras have a front flap for the convenience of feeding a baby while providing great support at all times.
Maternity Panties: Maternity Panties are designed specially to support the growing belly.
Maternity Nightwear: Maternity Nightwear Maternity Nightwear is great for nursing your baby while not removing your clothes every time you do it. The nightwear has concealed zip closure in the front for easy feeding access.

Activewear Collection

Sports Bra: Sports Bra is a must-have style for women who workout on a regular basis. It reduces bounce and provides additional support.
Tights: Tights are crafted from 4-way stretch fabric that'll allow you to have unrestricted movements while you workout.
Active Tees: Active Tees are crafted with moisture-wicking fabric that's great for an intense workout routine. It helps you keep cool & dry at all times.
Active Shorts: Active Shorts are best suitable for hot summer days as they are comfortable and don't stick to the body.

Nightwear Collection

Nighties: Nighties are comfortable and breezy one-piece clothing that are great for lounging and sleeping.
Tops & Pyjamas: Tops & Pyjamas are the comfiest yet stylish sets that elevate your at-home chilling. They are even great for running errands in, as they are effortlessly stylish.
Shorts: Shorts are amazing for summers and you can lounge comfortably without feeling too hot.

Teen Collection

Beginner's Bra: Beginner's Bra is for growing teenage girls. It has an easy slip-on style and removable concealing for utmost comfort while providing much-needed support.

Plus Size Collection

Clovia has an inclusive range of bras, briefs, nightwear, activewear & more in sizes ranging from S to XXL and 32A to 44D. There's something for everyone at Clovia!

Shapewear

Clovia has a Shapewear collection ranging from tummy tuckers, saree shapers and 4-in-1 body shapers that targets bulges around the waist, hips, thighs, and tummy giving a seamless shape under fitted clothes. It is designed with inner silicon taping that provides an anti-slip grip and prevents roll downs.

Clovia Botaniqa

Body Care

Body Wash: Body Wash is a combination of natural ingredients that thoroughly cleanses the skin while nourishing it.
Essential Oil: Essential Oil has soothing benefits that elevate the mood. Its refreshing and aromatic scents contribute to relaxing the mind and promote wellness.
Body Butter: Body Butter provides deep hydration, leaving it soft & supple looking. It is gentle on the skin and locks in moisture while reviving the skin texture.

Hair Care

Shampoo: Shampoo is enriched with natural ingredients that cleanse the scalp while strengthening and nourishing the hair strands.
Conditioner: TConditioner moisturises and repairs damage & dull hair leaving them soft and manageable.

Face Care

Face Serum: Face Serum works directly on your problem areas with natural ingredients that effectively treat your skin concerns.
Face Wash: Face Wash gently removes dirt and combat acne-causing bacteria. It contains natural ingredients that work great with every skin type.
Face Mask: Face Mask is that extra step of pampering that revives and repairs the skin and clears out the gunk accumulated over the week.

Why Choose Clovia?

With a problem-solving approach and a combined experience of over 100 years, the sole purpose of our lives is to serve the queen - our customer. We ensure the design-to-delivery experience of products crafted by Indian artisan and backed by international technology to provide you with premium yet affordable products. Every Clovia product is made and improved based on customer feedback. Our direct sales strategy does away with middle men, making our highest quality products affordable.

The Inception

Lingerie has always been talked about in hushed voices in our country. It is a pain for women to shop from neighborhood lingerie stores which generally leads to awkward and embarrassing situations.

It all started when we noticed how we never found bras of our size or fit at our local lingerie stores. What was a causal observation at first, slowly became a movement as more like-minded women endorsed the idea – yes, ladies' inner wear in India left much to desire.

Undergarments largely are sold from small stores across India and mostly under a male gaze. Women could not ask what they wanted or worse still, most did not know their correct size. There was an absolute lack of understanding of buying bra or undergarment fits as per your bust shape. Till recently, only vanilla options existed in the lingerie category and anything which offered even a little bit extra by way of solution, design or fashion was exorbitantly expensive. We felt that the evolution of the undergarment category had not kept pace with the fast-changing outerwear fashion and there existed a major gap in lingerie for women in India. Upon deeper research, we found that the existing distribution channels restricted the availability of the right sizes and the flow of customer feedback back to the lingerie brands, leading to a lack of innovation and variety.

We realized that online could be a great platform for women to pick the right size and fit of undergarments from the privacy of their homes with the right assistance. It was also a great channel for us to understand the complex needs of the Indian women divided by seasons, fashion choices, size and undergarments requirements. With the expansion of internet penetration in the country, online shopping India becoming a way of line and the already existing gap in the lingerie business, the stage was set for us. We decided to take the plunge into the world of lingerie and Clovia happened! We started in 2013 and since then there has been no looking back.

Mind To Wardrobe

Clovia is a full stack lingerie brand, which controls every part of its supply chain from what we call as mind-to- wardrobe. We design in-house, hand-pick our raw-materials and manufacture in controlled exclusive facilities, ensuring 4-levels of quality controls and we sell through a host of sale channels.

Every product we create is first made in small quantities, monitored via a state-of-the-art backend technology, which predicts future sales (based on sales patterns and customer feedback) and recommends what further styles and quantities should be produced.

To help our customers pick the bra with the perfect fit, we came up with a tool called Clovia bra calculator. All you need to do is, mention the size of your band, your cup size, the features you look for in your size and voila - we provide you with the right bra size in just under 2 min!

This leads to a true fast fashion brand that is low on cost (as the middlemen are cut out), high on consumer appeal (thanks to our years of combined design experience in-house), super-efficient on inventory and built completely on consumer feedback. The cost that we save due to these efficient practices is transferred back to our customers in the form of a premium product that is affordable as well.

Our Secret Sauce

Clovia has been built on 3 pillars that help us be different from other lingerie brands:

In-house designing and production leading to strict control on quality.
Smart technology
Improvising based on customer feedback

Our in-house designing team works endlessly to create & innovate products that are high on style and comfort. We import fabrics, laces, and satins from different parts of the world but focus on manufacturing in India.

Clovia's USP is the variety of styles that we offer our customers. We launch 200+ styles per month and more than 75% of our inventory is less than 30 days old so the customer has fresh styles to choose from whenever she visits!

Today besides online, Clovia is nationally present in all leading chains and our exclusive retail outlets across the country – where you can try and buy at your convenience. Our online channel ensures a no-questions-asked return policy to help you choose your right fit. Celebrating curves with a solution-based approach to a girl's wardrobe from casual to work to sexy lingerie, Clovia today has extended its range from bras and panties to a host of other categories like sleepwear, loungewear, shapewear, swimwear as well as girls innerwear.

Clovia the brand stands for Joy. Our core thesis is to help our customers find joy in the little ways we can. We believe that if, with our colours, comfort and fashion, we are able to add a little joy to a woman's lingerie experience and let her begin her day right, we think our job is DONE! So what are you waiting for? Go #FindYourJoy !

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